July 12, 2026. This week, we expected prices to move down, continuing a descent from the July 4 peak. Instead, prices bounced back up in most categories. But, peering into the advance booking crystal ball, we see sharp drops coming soon in many of the most volatile categories, including minivans, Jeeps, and convertibles, that will bring them down from their summer peak levels where they are now down to more moderate levels. And, in a project milestone, we mark three full years of data collection for our most affordable price at Kahului Airport series. Keep reading for all the details.

Fig. 1. Prices for Maui car rental at Kahului Airport (OGG) from April 2025 until now.

HOW MUCH IS THE CHEAPEST MAUI RENTAL CAR ON JULY 13, 2026?

Every week, we list the lowest available prices for a one-week car rental from Maui's Kahului Airport (OGG), for a selection of vehicle categories, with the company offering the best price. This is our overview of Maui car rental prices for the week beginning Monday, July 13, 2026.

Category Price Company

Economy $465 Thrifty

Midsize $513 Dollar

Jeep $1,053 Avis

Convertbl $1,091 Payless

SUV $668 SixT

7 St SUV $1,209 Thrifty

Minivan SOLD OUT

The prices quoted here include all applicable taxes and fees. Prices for these vehicle types charted week-to-week for the last 14 months are illustrated in Figure 1.

These are the lowest prices in every car category: The lowest price for a compact car from Kahului Airport (OGG) this week is with Thrifty, at $465/week. Mid-size cars are starting at $513/week, at Dollar. Jeeps are starting at $1,053/week, from Avis. The lowest price for a convertible is $1,091/week, at Payless. The cheapest standard SUV's are $668/week, at Sixt. Large (7-seat) SUV's start at $1,209/week, from Thrifty. And minivans are completely sold out island-wide with none available for next-day rental from any company serving the airport or any off-airport locations listed in the Online Travel Agent (OTA) systems.

Fig. 2. Maui car rental prices at Kahului Airport (OGG) this week and last week, with the percentage change..

HOW MUCH DID MAUI RENTAL CAR PRICES CHANGE FROM LAST WEEK?

For each vehicle category, this is how the lowest price for a one week rental from Maui's Kahului Airport (OGG) starting on Monday July 13, 2026 has changed from the week before:

Category This week Last Change
Economy $465 $341 36%

Midsize $513 $606 -15%

Jeep $1,053 $1,429 -26%

Convertbl $1,091 $724 51%

SUV $668 $369 81%

7 st SUV $1,209 $943 28%

Minivan SOLD OUT

This week's prices for rental cars from Kahului Airport (OGG) were mixed, with most categories up compared to last week. The most affordable price for a compact/economy car was up 36%, making up some of the 42% that it dropped the previous week. Mid-size cars were down 15%, making it two weeks of drop in a row. Jeeps gav e up 26%, a partial retracement of last week's 63% surge. After holding steady nearly unchanged for a few weeks, convertible prices jumped 51%. Standard SUV's were up 81%, a reversal of last week/s 68% drop. Large 7-seat SUV's were up 28%, also reversing last week's drop. Minivans remained entirely sold out island-wide. All in all, two out of the six categories with availability were down, while the other four were up.

WHAT'S AHEAD FOR MAUI CAR RENTAL PRICES?

Peering into the looking glass, we see some welcome - and very surprising changes down the road. The table below shows the advance prices available now for one-week rentals on the dates shown, for a range of vehicles, from rental locations off-airport and rentals at OGG, with the company offering the price.

Date Vehicle OFF Price/Co. OGG Price/Co.

Jul 20. Minivan $636 Fox $445 Thrifty

Jul. 27 Minivan $833 Fox $583 Dollar

Aug. 3 Minivan $1,101 Fox $1,248 Budget

Aug. 10 Minivan $596 Fox $717 Dollar

Aug. 17 Minivan $427 Fox $510 Dollar

Jul. 20 Jeep $719 Nu $477 Payless

Jul. 27 Jeep $776 Nu $547 Payless

Aug. 3 Jeep $834 Fox $958 Alamo

Aug. 10 Jeep $834 Fox $786 Alamo

Aug. 17 Jeep $602 Nu $582 Alamo

Jul. 20 7-St SUV $561 Thrifty

Jul. 27 7-St SUV $570 Budget

Aug. 3 7-St SUV - $570 Budget

Aug. 10 7-st SUV - $717 Budget

Aug. 17 7-st SUV - $606 Budget

Jul. 20 Convert $584 Budget $1,154 Budget

Jul. 27 Convert $416 Budget $471 Payless

Aug. 3 Convert $557 Fox $1,081 Budget
Aug. 10 Convert - $546 Herts
Aug- 17 Convert - $546 Hertz

In this advance exploration, we have focused on the more volatile vehicle categories that have been subject to limited availability and high prices over the last few weeks.

After weeks of being sold out, minivans become available again for one-week rental from OGG at an unbelievable low price of $445/week. Looking a month ahead the price bounces up the settles back down to $510/week. At last availability, in early June, minivans were more than $1,000/week before they sold out entirely for next-day rentals.

Jeeps drop to just $477/.week in a week from now, then also make a dead cat bounce up before settling back down to $582 in a month from now. Compare to the current price of more than $1,000/week.

Large (7-seat) SUVs drop to $561/week on Jul. 20 and do not change much from that level for the next month. This is a 50% drop from this weeks $1,200/week.

Convertibles also drop, to just $471/week, but not until two weeks from now, and continue to show some volatility before settling down to just $546/week in about a month. this also represents about a 50% drop from this week's best price.

Even before making these price checks, we did expect - as we wrote last week - for prices to come down from their summer holiday peak into a lower range for the rest of the summer. But the suddenness and size of some these drops is surprising all the same. However is it really anything to be surprised about? Looking back on the the one-year price chart, we do see that prices in many vehicle categories also took a sharp drop at the end of the summer busy season last year - just as we are forecasting for this year. The drop in advance prices we are expecting now seems to parallel the sharp drop in prices from a year ago. So it's possible that as sharp and as sudden as it is, the coming price drop is a normal seasonal adjustment. Travelers can only hope that this price adjustment will be realized smoothly and without any surprises.

Figure 3. Three full years of the lowest available price of a one-week rental at Kahului Airport (OGG), for airport (ConRAC) and off-airport locations.

HOW DO WE GET OUR MAUI CAR RENTAL PRICE DATA?

Prices for Maui car rentals vary from week to week, and the company offering the lowest price also changes from week to week. Furthermore, one company may be offering the lowest price in one vehicle category, for example mid-size cars, while a different company has a better price on another category, for example mini-vans.

We have just completed three full years of weekly monitoring of the lowest available price for a one-week rental at Maui's Kahului Airport (OGG), compiling prices for vehicles available at the Consolidated Rent A Car facility (ConRAC) as well as rentals from off-airport locations served by free shuttle. This survey covers 10 different companies, Ace (closed as of March 2026), Alamo, Avis, Budget, Dollar, Enterprise, Fox, Hertz, National, Nu, Payless, Sixt, and Thrifty.

This price survey covering three years from July 2023 to this July is illustrated in Figure 3. This chart marks an important milestone in our multi-year price-tracking effort. We will return to it in future editions of this blog to discuss salient features like the significant rise in the price floor in 2026 compared to 2025 (clearly visible on the chart), and the disintegration of the off-airport market - also clearly visible.

Beginning in July 2024, we expanded our data collection from just the lowest price available to the lowest prices in seven vehicle categories - compact, mid-size, Jeep, convertible, SUV, 7-seat SUV, and minivan - from 10 different companies at Maui's Kahului Airport (OGG): Alamo, Avis, Budget, Dollar, Enterprise, Hertz, National, Payless, SiXT, and Thrifty. Each week, for every vehicle type, we noted which company offered the lowest price. Later this month we will have completed two full years of this data set - which will again give us plenty of salient findings to dive into, deeply.

Figure 4. Week-by-week variation of Maui car rental prices averaged over five years, from 2013 to 2018.

Previously we conducted a five-year price-tracking study for the lowest price economy car category beginning in February 2013 and continuing to February 2018. A sample of these results is in Figure 4, that shows the five-year average of the price over a one-year duration. For details of this massive price-tracking undertaking, and the most important findings on how and when to rent a car, see our blog post of July 14, 2024 titled "When is the best time to rent a car in Maui? "

HOW TO CHECK RATES AND AVAILABILITY FOR MAUI CAR RENTAL

Either click through to to our Maui rental cars rate and availability section, or check our booking site at rentals.mauicarrental.biz. This site gives you access to all vehicles from eight different companies - Ace, Alamo, Avis, Budget, Dollar, Enterprise, Payless, and Thrifty - at all their Maui locations, that include the Airport rentacar center, Kahului town locations nearby the airport, and resort locations in Kihei/Wailea, and Ka'anapali. With so many options to choose from, you are assured to find the rental car that matches your preferences and your budget for your Maui trip - and there is never a cancellation penalty if you have to change plans.

ABOUT THIS BLOG

Frank Saab is a thought leader in the rental car industry, quoted by influential publications like SFgate.com. He is the editor of this blog published by Frank's Friendly Cars Maui Car Rental LLC, an independent car rental company operating in Maui, Hawaii, since 2006. Frank's offers low prices on affordable older cars and discount prices on new cars, with a "Lowest Price Guarantee" that assures you of getting the best deal on your rental. Visit our website at www.mauicarrental.biz, or call us at 808-280-1196.

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Price Data Sources: rentalcars.com, rentals.mauicarrental.biz