Prices In January 2026 Averaged Between 30% And 45% Higher Than Last Year

Jan. 26, 2026. Prices for Maui rental cars from Kahului Airport (OGG), averaged over the entire month of January 2026, were in the range of 30% to 45% higher for most vehicle categories than they were in January 2025. The hardest hit categories were minivans and Jeeps, both costing 45% more than the year before. Compact cars and midsize cars were both up 32%. The cheapest car averaged more than $800/week over the course of January, shattering any notion of affordability for an economy car rental. The cheapest car available for this week was $893/week. Is this a new normal? The increase was driven in part by safety recalls that idled portions of the minivan and Jeep fleets, with price pressure spreading to all other categories. One more thing: rates are ratcheting up as you get closer to the reservation date, with last-minute rates averaged nearly double what it costs booking about a month advance. Book early.